Now Scouting Locations

Your Signature Shade.Scanned. Mixed. Yours.

Our kiosk uses spectral skin analysis to read your unique complexion — then precision-mixes a foundation that exists for you alone. Touchless. On-site. Ready in minutes.

No apps, no quizzes, no guesswork—just step up and we do the rest.

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FairLightMediumTanDeep

How It Works

Your perfect shade, created in three simple steps

01

Step Up

Approach the Propria kiosk. Our touchless spectral analysis begins reading your skin tone and undertones instantly — no contact, no swabs, no guesswork.

02

We Analyze

Our proprietary system maps your unique complexion across thousands of possible combinations — far beyond the limited shade ranges of off-the-shelf foundations.

03

Mixed for You

Your custom formula is precision-blended by our robotic mixing system and dispensed into a bottle that's yours alone. Ready in minutes.

The Technology

A Lab in a Boutique

The Propria kiosk isn't a shade-matching quiz or a handheld scanner that points you to an existing product. It's a precision cosmetics lab — miniaturized, automated, and designed to formulate your foundation from scratch in under three minutes.

Spectral Analysis

Reads skin tone and undertone with sub-shade precision across multiple facial zones

Precision Dispensing

Syringe-pump pigment dosing for exact color formulation every time

On-Site Mixing

Your formula is blended fresh — not pulled from inventory — and sealed in minutes

Every Skin Tone

No shade gaps or limited ranges. Continuous color space, not a fixed palette

Propria Beauty kiosk — precision foundation mixing in a luxury retail setting
Propria spectral skin tone analysis — color space mapping with ΔE precision
Skin tones mapped in L*a*b* color space — Propria matches to ΔE < 1.0, imperceptible to the human eye

Why Propria

Not a match from a shelf.
Made from scratch — for you.

Other services scan your skin and point you to the closest existing product. Propria doesn't approximate. We formulate your exact shade, every time.

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Truly Touchless

No device touches your skin. Stand in front of the kiosk and let our system do the rest.

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Custom Formulated

Not "closest match" — your exact shade and undertone, mixed fresh on the spot.

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Ready in Minutes

Walk up, get scanned, walk away with your foundation. The entire experience takes under five minutes.

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Continuous Color Space

No shade gaps or limited ranges. Our system formulates across the full spectrum of human skin tones.

Help Us Find You

We're choosing our first locations — and we want your input.

Complete the survey and get  50% off  your first custom foundation

1
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How do you currently find your foundation shade?

What matters most to you in a foundation?

What best describes your skin tone?

How much do you typically spend on foundation?

Where should we launch next? Please provide zip code

Where would you most want to find a Propria kiosk?

How often do you buy foundation?

Would you be interested in using a custom foundation matching service like this?

What would make you most interested in using this service? (Optional)

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You're on the list.

Thank you for helping us bring Propria to your neighborhood. Your discount code will arrive in your inbox shortly.

PROPRIA50

We'll email you when we're setting up near your zip code.